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Limited Edition Beaujolais Nouveau Label Design Chosen from among Public Submissions for 2nd Year Running

Limited Edition Beaujolais Nouveau Label Design Chosen from among Public Submissions for 2nd Year Running

Design for the Beaujolais Villages Nouveau 2009 Centrair Limited Edition Label.

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In August, Central Japan International Airport, or “Centrair,” in Tokoname, Aichi Prefecture, selected a design for the Beaujolais Villages Nouveau 2009 Centrair Limited Edition Label.

The airport is offering limited sales of Beaujolais Villages Nouveau to promote imports of Beaujolais Nouveau, and bottle label designs were accepted from the public to increase the product’s originality.

There were 441 submissions made, exceeding last year’s total of 294, and the top prize went to Toru Miike, a company employee in Wakayama, Wakayama Prefecture. The selection committee, comprised of Chubu Design Committee Honorary Chairman Shigeo Okamoto and President Thierry Coulon of Paul Sapin, the wine’s maker, evaluated the design by commenting, “The picture has a story. As you look at the label, there seems to be this story drawn with hearts inside the wine glasses and angel wings.”

The first prize design will be used as this year’s label, and limited quantities will be sold in the fourth floor event plaza and the third floor Meihinkan in Centrair’s terminal building, starting from Beaujolais Nouveau’s release on November 19 until the 23rd. A 100,000 yen gift certificate and two bottles of Beaujolais Nouveau will be awarded to Mr. Miike.

This is the second time that an original design for the wine has been chosen from ideas submitted by the public.

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