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Experiment to Bury “Sorayuki Apples” and Enhance Flavor a Success -Distribution and Sales at Aomori Airport

Experiment to Bury “Sorayuki Apples” and Enhance Flavor a Success -Distribution and Sales at Aomori Airport

Sorayuki Apple Poster

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This month, Aomori Airport in the city of Aomori, Aomori Prefecture, dug up the locally grown apples that were stored in the snow on the airport’s grounds since January. All visitors to the airport were offered and sold the apples, and they had a positive reception to them.

Using the cold snow to store produce is known to bring out its sweetness and maintain freshness while enhancing the flavor. Since the end of January, Aomori Airport Building Co., Ltd., which manages and operates the airport, has been conducting “Aomori Airport Sorayuki Apple Branding Research (Using the Cold of Unremoved Snow).”

Under the research experiment, 20 cases holding roughly 1,100 of the prefecture’s apples were stored in a specially built “yukimuro” (meaning “snow room”). They were dug out on April 6. On the 9th they were offered for free to people in the airport’s restaurants and paid waiting area and sold in the agricultural produce event hall on the first floor of the terminal building under the Sorayuki Apple (meaning “Air-Snow Apple”) brand name.

An Aomori Airport Building spokesperson confirmed that the dug out apples’ sweetness had been increased and that airport visitors had a “very positive reception” to those handed out and sold. The spokesperson also said that the stock will pretty much run out by the 10th, earlier than anticipated.

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