World’s Top Airports Using Twitter Includes Manchester Airport in the U.K. and Others According to Canadian Survey
On July 21, AirGate Solutions, a Canadian aviation business social media consulting firm, announced that there are currently 143 airports in the world using Twitter as an official passenger service, and that Manchester Airport in the U.K. is the most active of them.
Robert Cook, AirGate Solutions’ managing director, announced the company’s survey results on his aviation industry blog at Forbes magazine’s website. According to the article, AirGate Solutions published a ranking of Airports Using Twitter on its website last March, which received much interest from people in the industry. The list’s number of verified airports in the world using Twitter to provide passengers information has reportedly grown to 143, a 26% increase since the March version. Data on the location and number of followers for each airport was gathered to produce the list.
The ranking method is a simple ratio of airport passengers to followers by which the airports are ranked in descending order. The main results are as follows.
Ranking of top airports which handle 20 million passengers or more annually: Manchester (U.K.), London Heathrow (U.K.), Boston (U.S.), Baltimore-Washington (U.S.) and London Gatwick (U.K.). Ranking of top airports which handle 10 to 20 million passengers annually: Kansas City (U.S.), San Diego (U.S.), Cancun (Mexico), Cincinnati (U.S.), Vancouver (Canada) and Hamburg (Germany). The only airport outside of a Western country which made the Top 10 was in the 5 to 10 million annual passengers category: Abu Dhabi (UAE) at seventh place. No airports in East Asia, including Japan, made it into the Top 10 Airports Using Twitter.
Commenting on the survey results, the managing director said, "It is felt that if airports have a higher ratio of followers to total passengers, it suggests that those airports may be more engaged with their traveling customers."