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Narita First Japanese Airport to Run Stamp Rally with Augmented Reality

Narita First Japanese Airport to Run Stamp Rally with Augmented Reality

"Narita + AR: Narita AR Stamp Rally"

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A stamp rally has been going on in Terminal 2 at Narita International Airport in Narita, Chiba Prefecture since April 25 using augmented reality (AR) technology.

AR provides information by combining images of real places shown on smartphones or mobile devices such as cameras with digital data. Participants in the event, called "Narita + AR: Narita AR Stamp Rally," can download "AR markers" from terminals at some of the stores in the Narita 5th Avenue shopping area (past immigration for departing travelers) to enjoy an original AR experience at Narita Airport.

Participating stores are Fa-So-La Tax Free Shop Akihabara, Fa-So-La Duty Free Shop Tobacco & Liquor and Fa-So-La Duty Free Shop Cosmetics & Perfumery. The required app, called GnG, is a free download available at Apple's App Store and Google's Android Market. According to an airport spokesperson, Narita is the first Japanese airport to offer AR and there are plans to further develop apps utilizing the technology.

The stamp rally will run until July 31.

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