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Submissions Sought for Centrair's Beaujolais Nouveau Wine Bottle Design Contest

Submissions Sought for Centrair's Beaujolais Nouveau Wine Bottle Design Contest

The original wine labels for 2010.

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Chubu International Airport (a.k.a. "Centrair") in Tokoname, Aichi Prefecture is seeking label design submissions for the Beaujolais Villages Nouveau 2011 Centrair Limited Edition Label.

Centrair has been merchandising an original line of French wine Beaujolais Villages Nouveau as the Centrair Limited Edition Label since 2006 to promote imports of the vintage, which will go on sale at airport stores on its release date. Labels have been chosen from designs submitted by the public since 2008, thus making it an even more unique product.

The airport is now seeking a design to be used on these original bottles when they start selling on the fall release date. Like last year, the brand will be sold in sets containing two types of wine: Beaujolais Villages Nouveau (red) and Macon Villages Nouveau (white). Winners for one top prize, three excellent design prizes and six good design prizes will be selected. The top prize-winning submission will be the label design used on the bottles while gift certificates and original bottles of wine (twelve red and twelve white) will go as consolation prizes to runner-ups. People who reside, work or study in Aichi, Gifu or Mie Prefectures are eligible to submit. Details can be found in Japanese at the airport's website including submission requirements and procedures. The deadline is June 24 (no exceptions).

There were 294 submissions in 2008, 441 in 2009 and 86 in 2010. The airport hopes to "attract designs that creatively express Centrair's personality" and expects big excitement over the submissions in this fourth year of the contest.

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