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Digital Signage in Women’s Restrooms at Haneda Airport - New Media in Japan

Digital Signage in Women’s Restrooms at Haneda Airport - New Media in Japan

Digital Signage in Women’s Restrooms at Haneda Airport

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The Haneda Airport Restroom Channel began delivering advertising content on digital signage in airport restrooms on December 1.

The service is a new type of media offered by the advertising department at Japan Airport Terminal Co., Ltd. (Haneda Airport 3rd District, Ota Ward). An LCD screen has been installed in all stalls in women’s restrooms, delivering video advertising on the digital signage.

The screens are a first-of-its-kind media in Japan, which the company placed “as a new type of media to attract attention from people when they’re relaxing, as we thought we would like to provide information in the closed off spaces of the restrooms.” The content includes a repeating series of seven fifteen-second commercials and one two-minute clip providing airport information. Expectations are that advertising will be directly delivered in a prime viewing location. The screens have been installed in 355 booths in 65 women’s restrooms in Terminals 1 and 2, and will be undergoing a trial run until December 31.

Haneda Airport ranked second in the Cleanest Washrooms category in the 2008 World Airport Awards organized by research company Skytrax, based in London.

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