Airport News Japan

Noto Airport Wins Japan PR Awards Prize of Excellence for PR in Major Urban Areas

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Noto Airport's official mascot Sky Noppy.

On December 8, Noto Airport (Wajima, Ishikawa Prefecture) won the Daily PR Category in the PR Awards Grand Prix, part of the 11th Japan PR Awards organized by the Public Relations Society of Japan.

The airport was praised for the achievements of the Noto Airport Visitor Promotion Committee’s public relations (a collaboration work with Ozma PR) targeting major urban markets. The committee is part of the Ishikawa Prefecture Planning and Promotion Department’s Airport Planning Section.

The awards give recognition to and publicize superior public relations by the 600 or so corporate members of the society, and encourage greater understanding and interest in society for better-quality public relations and business in Japan. As the Daily PR Category includes companies and organizations that engage in everyday public relations, it evaluates “continuous public relations” that achieve name recognition and an improved image through strategies such as information distribution and publicity over several years.

Noto Airport, which was opened in July 2003, is the first airport in Japan to introduce a “seating rate guarantee system” as a promotional and business strategy in collaboration with an airline and the prefecture on its Haneda route, where ANA operates four daily flights (two roundtrip). Since it opened, the airport is continuing to achieve its seating rate target, but this award confirms that the proactive public relations targeted at major urban areas have contributed to these results. The Ishikawa Prefecture Planning and Promotion Department’s Airport Planning Section commented on the award, saying, “It further adds to Noto Airport’s visitor promotion efforts.”

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