New LCC "Vanilla Air" to Fly 4 Routes Serving Narita - New Livery & Uniform Designs

Vanilla Air, a low-cost carrier (LCC) and wholly owned subsidiary of ANA Holdings Inc., issued an announcement on September 30 providing an overview of new services to begin within the year. The airline, a rebranded version of the current AirAsia Japan, is based in Narita, Chiba Prefecture.

Vanilla Air, based at Narita International Airport outside Tokyo, plans to operate on four routes serving Narita: two domestic routes to New Chitose outside Sapporo and Naha in Okinawa, along with two routes to Taipei (Taoyuan) and Seoul (Incheon). The first flight will take off on December 20, and Vanilla Air will gradually add flights during the winter schedule, up to a maximum capacity of 13 roundtrip flights a day.

One-way fares between Narita and the rest of the carrier's network are JPY 5,500 for New Chitose, JPY 7,500 for Naha, JPY 10,000 for Taipei and JPY 8,000 for Seoul. Separate fees are charged for processing and the use of traveler facilities on international routes, but there is no fuel surcharge. Because Vanilla Air wants to build a network that caters to leisure travelers, the limit for checked baggage prior to an addition charge is 20 kilograms and the airline will offer a discount to groups of four or more passengers traveling together.

Vanilla Air also released new designs for the livery and crew uniforms. According to the company, the base color for the livery will be "yellow, symbolizing 'vibrancy,' the 'fun' of travel and elation." Meanwhile the blue logo "represents 'freshness' and 'refinement.'"

The uniforms adopt a design with the blue brand color over yellow. Vanilla Air took functionality, mobility, cost and durability into consideration, incorporating the opinions of active employees, so that the airline can become a brand with widespread familiarity among the public as well as operate efficiently and safely.

The new LCC and rebranding of AirAsia Japan is due to the dissolution of ANA Holdings' partnership with AirAsia. Vanilla Air will officially come into being on November 1, the same day that airline tickets are scheduled to go on sale.