ANA, World's 1st Official UNESCO Supporter, Raising Awareness and Gathering Donations

ANA, World's 1st Official UNESCO Supporter, Raising Awareness and Gathering Donations

The sticker design for a 3000-mile donator.

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All Nippon Airways Co., Ltd. (ANA) announced in September that the airline has signed a memorandum of understanding with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the National Federation of UNESCO Associations in Japan to become the world's first official UNESCO supporter.

Over the next three years, ANA will send customer donations to UNESCO and help spread awareness about the U.N. organization. The first concrete step in this effort is the ANA & UNESCO Donation Miles program started up on October 11. The program allows ANA Mileage Club members to donate their miles and endorse UNESCO's work. Members can donate lump sums of 3,000 or 5,000 miles, for which they receive a sticker or travel tag.

ANA is also selling World Heritage goods in the aircraft cabin and donating a portion of the proceeds to UNESCO projects. Meanwhile, in-flight entertainment includes programs on World Heritage and informs viewers about the philosophy behind UNESCO's work. ANA is also planning its own new projects to contribute to the environment and society.

UNESCO, a U.N. organization with "the purpose of advancing, through the educational and scientific and cultural relations of the peoples of the world, the objectives of international peace and of the common welfare of mankind," has recently systemized a new UNESCO Official Supporter program to recruit companies and organizations that agree with its philosophy. ANA is the first company to become an official sponsor under the program.