Narita Airport's Multilingual Efforts to Bring "Omotenashi" in 25 Languages for Arriving Visitors to Japan
In March, Narita International Airport in Narita, Chiba Prefecture will assist foreign visitors by enhancing multilingual features for the passenger terminals' digital signage.
As of January there were regular commercial flights connecting the airport with 36 countries and regions. Including Japanese, the digital signage will use the native languages of those countries (including national languages and other official languages) for a total of 25 languages. The messages are intended to make international travelers feel welcome in Japan and show them Japanese hospitality, or "omotenashi."
The airport will display messages saying "Welcome" and "Please come again" in each language with the 26 digital signage installations in the arrivals and departures lobbies of Terminals 1 and 2 as well as install 15 new digital welcome boards for arriving passengers to give them a pleasant message in their languages as soon as they arrive in Japan.
The messages will appear in the following 25 languages: Japanese, English, Chinese (Traditional and Simplified), Korean, French, Spanish, German ,Dutch, Italian, Danish, Finnish, Russian, Turkish, Mongolian, Burmese, Thai, Vietnamese, Malay, Indonesian, Tagalog, Arabic, Urdu, Hindi, Sinhalese and Palauan.
Narita Airport currently has multilingual leaflets in Japanese, English, Chinese and Korean to help travelers with tasks such as getting to and from the airport and connecting to Wi-Fi hot spots. To these languages will be added Thai, French, Spanish and Indonesian. These four languages will also be added to the airport's multilingual speech translation app for smartphones, NariTra. The terminals' flight information announcements are currently only in Japanese, but They will soon be in English, Chinese and Korean as well.