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ANA Sponsorship Agreement to Support Japan-U.S. Friendship with Special Liveries

ANA Sponsorship Agreement to Support Japan-U.S. Friendship with Special Liveries

ANA aircraft with livery featuring the Tomodachi Initiative's logo.

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All Nippon Airways Co., Ltd. (ANA) announced last month the signing of a sponsorship agreement with the Tomodachi Initiative, a public-private partnership to strengthen friendly relations between Japan and the United States.

The initiative was launched by the United States Embassy in Japan and the U.S.-Japan Council in the wake of the Great East Japan Earthquake. As a sponsor, ANA is offering transportation services worth USD 100,000 during 2013 for Tomodachi-approved programs for "education, research, sports, music, art and support for entrepreneurs." The airline will also offer special discounts for group travel related to the program, such as homestay programs and invitation-only events for students and children in the disaster area.

ANA has placed three aircraft―two Boeing 787s and one Boeing 777―with livery featuring the Tomodachi Initiative's logo on international routes to promote the initiative's philosophy and work. The aircraft have been flying on routes connecting Japan with Washington, D.C., San Jose and other U.S. cities since late December.

U.S. Ambassador to Japan and Tomodachi Leadership Team Member John V. Roos said, "Tomodachi is all about fulfilling the dreams of young people in the United States and Japan, and having the Tomodachi logo painted on these beautiful, new Dreamliner planes is an outstanding symbol of bringing the people of our two countries closer together.

The aircraft will sport the special livery until mid-2014.

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