Peach Engages in Companywide Art Project as Crux of Support for Next-Gen Artists

Izumisano, Osaka Prefecture-based low-cost carrier (LCC) Peach held an art exhibition event called the "Peach Loves Art! Project" at Yokohama Red Brick Warehouse in Yokohama, Kanagawa Prefecture on December 27 to support the next generation of artists.

The concept is: "From now, airlines will walk in step with art creation." The effort is Peach's way of getting involved in the U35 Japan Project, by which the Japan Institute supports artists 35 and younger. Art people and members of the media listened attentively at the venue, where Peach presented the artistic qualities the airline has displayed since its creation, along with its efforts to support the project. Peach CEO Shinichi Inoue and Japan Institute General Director Hideki Inoue held a discussion, during which they shared a broad range views on subjects including the significance and possibilities for collaboration between the airline business and art.

Also presented at the event were Peach projects in which the company is searching for publicly submitted video, animated and computer-generated works of art, along with the airline's project to decorate Naha Airport's LCC terminal (which Peach serves) with artworks. The deadline for submissions and other details concerning the projects will be announced in January at Peach's website.

Airlines rarely engage in regular collaborative projects on a companywide scale with an extensive range of outside artists and art creation projects. In the future, Peach says it will plan further involvement in art-related projects outside its partnership with the Japan Institute. CEO Inoue said, "Peach is an innovative airline. (Our collaboration with art) is something that other companies do not do, and through that we will create new travel trends and rich customer experiences."