Peach Offers In-Flight Entertainment via Smartphones - Free Content Includes Movies

Peach Offers In-Flight Entertainment via Smartphones - Free Content Includes Movies

The smartphone screen image of "high!" that Peach offers on some flights as IFE.

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Peach (IATA code: MM), a carrier operated by Izumisano, Osaka Prefecture-based Peach Aviation Limited, began offering in-flight entertainment on March 1 for flights departing from Terminal 2 at Kansai International Airport.

With support from New Kansai International Airport Company, Ltd., Peach is providing the "high!" entertainment service via Wi-Fi on domestic flights from the terminal. high! is an in-flight app offered by MyTheater Co., Ltd. and Dentsu Inc. Users download movies, TV shows, music, magazines, games or other content to their smartphones or other devices through the airport terminal's dedicated Wi-Fi network, which they can enjoy without limitation while in the airport or on their departing flight. There are around 30 titles available during the initial "trial period," expanding to the first such delivery of terrestrial news broadcasts in Japan beginning in April. The service will be fully up and running in June, when it will offer over 1,000 titles comprising free and pay-to-download content.

Compatible devices are iPhones and iPads installed with iOS (approval pending as of the time this article was written) and Android OS-compatible mobile phones and tablets. Compatibility with Windows 8 is planned for a later date.

Low-cost carriers (LCCs) such as Peach, which distinguish themselves through spartan service, typically do not provide in-flight entertainment. Peach Aviation CEO Shinichi Inoue commented on the introduction of the new service. "We are creating a vision that is completely different from any other airline by letting our passengers enjoy content through their smartphones and tablets. We're quite proud of this very Peach-like, innovative service."