JAL and Amazon in Partnership for Mileage Earning & Exchange Service

Japan Air Lines Co., Ltd. (JAL) announced an agreement with general online store Amazon on March 22 to initiate services allowing mileage club members to accumulate miles by shopping at Amazon and exchange miles for Amazon Gift Cards.

The services are part of an expansion of the carrier's miles program, the JAL Mileage Bank (JMB). JMB members will be able to earn 1 mile for every 200 yen they spend shopping at Amazon.co.jp (the company's Japanese site) and its sister site Javari.jp (which sells shoes and other fashion accessories) through the JMB Mall, an online shopping outlet that is part of the JAL website.

This service, slated to begin in late May, will be available for JMB members in Japan.

JAL will also allow JMB members in Japan to exchange miles, 10,000 at a time, for JPY 10,000 worth of Amazon Gift Cards usable at Amazon.co.jp and Javari.jp. Members will later be able to exchange miles for Amazon Gift Cards in the United States, Britain, Germany, France and China. JAL says the miles will be converted in real-time, except in China.

The exchange service will begin rolling out in mid-April, and will be offered to JMB members around the world.

This is Amazon's first time to partner with an airline to provide a continuous, worldwide joint service. JAL's big move is similar to the partnership rival All Nippon Airways Co., Ltd. (ANA) has with Rakuten Ichiba, a Japan-based e-commerce company.